Dinner
used to be
easy.
Then the supermarket changed. The aisles, the language, the labels — all wrong. We re‑engineer any recipe you miss for the store you live near now, swapping what's unavailable for what genuinely sits on those shelves. Then we guide you, aisle by aisle, using AI to find it in the store.
Three to start with
More to cook
Suggested inspiration — shuffled fresh every visit.
Kale & Sausage Stamppot
The winter classic: mashed potatoes folded with curly kale, served with smoked sausage and a well of jus.
Carrot & Onion Hutspot
Sweet carrots, soft onions and potatoes mashed together — the dish that supposedly ended the Siege of Leiden.
Split Pea Soup (Snert)
So thick a spoon stands up in it. Made the night before; eaten on a cold day with rye bread and katenspek.
Dutch Apple Pie
Tall, cinnamon-spiced, raisin-studded. The kind grandmothers judge each other on.
Vegetarian Pad Thai
Sweet, salty and fresh noodle stir fry with crunchy vegetables and lime.
Red Lentil Soup
Creamy Dutch-style red lentil soup with warming spices.
Green Curry
Fragrant Thai green curry with coconut milk, tofu and crunchy vegetables.
Bami Stir Fry
Indonesian-Dutch noodle stir fry — fast, savoury weeknight comfort.
Dutch-Style Roti
Surinamese-Dutch favourite: curried potatoes, beans and egg in soft flatbread.
For the 21‑year‑old grocer who made dinner easy.
In May 1887, a young Albert Heijn took over his father's tiny 12 m² shop in Oostzaan, just north of Amsterdam. He roasted his own coffee out back, baked his own biscuits, and obsessed over one quietly radical idea — that good food, fairly priced, should be within everyone's reach.
That little shop invented most of what we now mean by "easy dinner": the Allerhande recipe cards, the own‑brand staples, the weekly Bonus. We named this project after him because that's the spirit we're trying to carry abroad.
He didn't just sell groceries — he turned the weekly shop into a daily life-management system: fresh meal kits, pre‑portioned veg, integrated recipes and weekly meal planning that made semi‑healthy home cooking feel achievable in 15–25 minutes. His approach shaped supermarkets across the Netherlands and reached as far as the UK and beyond.
Read the full story →For everyone whose kitchen is in a new country,
and whose cravings stayed at the old address.